The project was ambitious. Under the slogan “kommmitmensch”, which could be translated as “come with me”, the DGUV and the professional associations and accident insurance funds jointly conducted a four-year campaign to increase the prevention culture in companies, especially SMEs. This campaign is now being thoroughly evaluated.
Was it possible to establish a sustainable prevention culture? How were the media and the practical guides received? Which channels are used most by company directors and management? Where is the potential for improvement in prevention campaigns? The evaluation was based on online and panel surveys, workshops and interviews, and analysis of media coverage.
Gregor Doepke, head of communications and press spokesman at DGUV, admits that he did not manage to reach all levels in the company. In 2020, executives and managers were the most affected (33%), followed by executives (23%), compared to 12% of employees. “The target was probably too ambitious. Nevertheless, the campaign has promoted the culture of prevention in companies and educational institutions and made us understand what is realistic and what is not. Awareness of the subject has increased. We know that the factories where the campaign has arrived are actually working with the dedicated equipment. In the future, we need to focus and simplify the topics.